IMS Free Assessment

For relationship-driven service businesses

Your next growth opportunity may already be inside your business.

The customers, inquiries and relationships you already have may be worth more than you think. Find out where opportunities slip through before you spend more on marketing.

Take the Free Revenue Leak Assessment About 2–3 minutes. 12 short questions.
Find the opportunities already inside your business Inquiry, booking, visit, return and referral form a customer journey. IMS identifies gaps in response, follow-up, retention and referrals, leading to more bookings, stronger relationships and greater revenue. EXISTING CUSTOMER OPPORTUNITIES 1Inquiry 2Booking 3Visit 4Return 5Referral IMS DIAGNOSIS Find the gaps. Capture the opportunity. Response · Follow-up · Retention · Referrals BUSINESS OUTCOMES More bookings More returns More referrals

Start with the result

The outcome comes first. The tools come later.

Nobody opens a service business hoping to own more software. Owners want results they can see in the schedule and the bank account.

Getting more customers is only part of growing a service business. What happens after someone calls, requests an appointment or becomes a customer can matter just as much to your revenue and your margins.

IMS helps you find the opportunities that get overlooked, connect the people and processes responsible for growth, and put practical improvements in place that you can measure. Before you spend more on advertising, software or automation, find out where your business has the most room to improve.

IMS is built for service businesses that run on appointments, repeat visits, memberships and recurring services: health and wellness, medical and dental, aesthetics and beauty, fitness, pet care, home services and more.

  1. More booked appointments More of the interest you already earn ends up on the calendar.
  2. Higher conversion More of the people who ask become people who buy.
  3. Customers who come back A first visit turns into a habit.
  4. Greater lifetime value Each relationship is worth more over time.
  5. Better profitability Growth that shows up in the margins, not only the top line.
  6. More predictable revenue Fewer surprises when you look at next month.

What gets in the way

Growth isn't one department.

Marketing brings people in. The front desk answers. The team delivers the service. Someone is supposed to follow up. When those pieces don't work together, opportunities slip through the space between them, and nobody owns the gap.

Which of these sound familiar? Select any that apply. Nothing is saved or sent.

Before they book
After the visit
Behind the scenes

Your next step

Your result shows here.

A checklist tells you what feels familiar. The free Revenue Leak Assessment (about 2–3 minutes) scores how your business turns interest into revenue and points to the areas worth fixing first.

Find Out Where to Start Free. About 2–3 minutes.

How we work

The IMS Growth Framework.

You care about where the business ends up, not which tools get it there. Assessments, software and automation are ways to get there. The plan starts with where you want the business to go.

  1. Destination

    Define the outcome

    More appointments, stronger conversion, better retention, higher customer value, healthier margins or steadier revenue. We start with what you want the business to achieve.

  2. Discovery

    Identify the opportunities

    A free assessment of about 2–3 minutes, then a 15-minute Revenue Growth Review. Where it fits, a deeper look at your digital growth and visibility can follow.

    Free starting point

  3. Strategy

    Build the right plan

    Priorities set by likely financial impact, effort and what your team can realistically take on, within your time, budget, people, processes and technology.

  4. Execution

    Implement and measure

    Marketing, training, operational improvements, technology and automation where they help. Then we measure what changed and adjust.

We don't recommend technology simply because it exists. We recommend solutions because they help achieve a defined business objective.

Stage 2: Discovery

Start with about 2–3 minutes.

The free Revenue Leak Assessment is a quick screen of how your business turns interest into revenue. Answer 12 short questions and get a Revenue Capture Score, plus the areas most worth a closer look.

  • FreeNo cost
  • About 2–3 minutes12 short questions
  • Revenue Capture ScoreA 0 to 100 signal
  • Priority areasUp to three places to look first
Take the Free Revenue Leak Assessment

IMS | 15-Minute Revenue Growth Review

You have your score. Now see what it means for your business.

IMS offers a complimentary 15-minute Revenue Growth Review. We go through your Revenue Leak Assessment results with you and turn them into clear priorities.

Already completed your assessment? Your results were emailed to you. Book a quick call to discuss your opportunities.

Book Your 15-Minute Revenue Growth Review

Haven't taken the assessment yet? Take the Revenue Leak Assessment (about 2–3 minutes)

In 15 minutes, we'll

  1. Discuss your Revenue Leak Assessment results and what they mean for your business
  2. Review your priorities and growth goals
  3. Explore opportunities in conversion, retention and revenue

Complimentary. No prep beyond completing the assessment.

Resources

Ideas, Research & Resources for Growing Your Business

Practical reading for owners who want to grow from the customers and inquiries they already have. Each guide links to its original source so you can judge the evidence yourself.

Explore All Resources

Who's behind IMS

Jay Vaughn and Mariana Ruiz Co-Founders of IMS

Behind IMS are two partners who understand business growth from different but complementary perspectives.

Jay understands how businesses attract, convert and retain customers. He brings more than 25 years in sales, business development, financial consulting and customer relationship management.

Mariana understands what it takes to earn their trust, deliver exceptional service and keep them coming back. She brings about 20 years in the beauty and personal care industry and is a professionally trained and licensed stylist and makeup artist.

Understand the problem before recommending the solution.

Partners in business and life, and parents to two young boys, Jay and Mariana are building IMS around the same principles they value personally: strong relationships, trust, accountability and long-term growth.

Grow Relationships. Scale Revenue.

Meet the Co-Founders

FAQs

Questions owners ask us.

Still wondering where to start? The assessment takes about 2–3 minutes and is free.

Take the Free Revenue Leak Assessment

What does IMS do for a business?

IMS helps service businesses grow by capturing more value from the opportunities they already have. We look at how your business turns inquiries into appointments, first visits into repeat customers and happy customers into referrals. Then we help you build a practical plan and put it to work, with marketing, training, process changes or technology only where they help.

How is IMS different from a traditional marketing agency?

Instead of starting with more leads or new campaigns, we start with diagnosis: what happens to the interest you already earn. If the bigger opportunity is in follow-up, retention or referrals, that is where the plan starts. We recommend tools and campaigns only when they serve a goal you have defined.

What is a Revenue Leak Assessment?

It's a free online assessment of how your business turns interest into revenue. You answer 12 short questions and get a Revenue Capture Score from 0 to 100, plus up to three priority areas worth a closer look. It's an initial diagnostic, not a full audit, and it doesn't calculate how much revenue you are losing.

How long does the assessment take?

About 2–3 minutes for most owners. It's 12 short questions, and your results appear as soon as you submit.

What happens after I complete the assessment?

After you enter your name, business name and business email, you see your Revenue Capture Score and priority areas right away, and we email you a copy of your results. IMS also offers a complimentary 15-minute Revenue Growth Review to go through your results and turn them into clear priorities. There's no obligation.

Do I need more leads, or could I be losing opportunities I already have?

It depends on your business, and that's the point of looking first. Sometimes the bigger opportunity is in the inquiries, past customers and referrals you already have. The assessment helps you see which areas deserve attention before you spend more on marketing.

Can IMS help if my business already has a CRM or marketing agency?

Yes. We don't ask you to replace what's working. We look at how your current tools, team and partners fit together and where opportunities slip between them. Often the improvement is in how existing systems are used, not in adding new ones.

What types of businesses does IMS work with?

Service businesses that run on appointments, repeat visits, memberships and recurring services: health and wellness, medical and dental, aesthetics and beauty, fitness, pet care, home services and similar businesses where relationships drive revenue.

See where your growth starts.

About 2–3 minutes to find the opportunities. Fifteen minutes to understand what they mean.

Take the Free Revenue Leak Assessment About 2–3 minutes. 12 short questions.