Meet the Co-Founders

Jay Vaughn

Co-Founder

Jay Vaughn brings more than 25 years of experience spanning sales, business development, financial services, customer relationship management, and business growth strategy. Throughout his career, he has worked with business owners, professionals, and organizations to develop stronger customer relationships, improve sales performance, and identify opportunities for sustainable revenue growth.

His background includes six years in financial planning and asset management, where he built and managed relationships with approximately 850 client accounts representing nearly $50 million in assets under management. That experience reinforced the importance of trust, disciplined follow-through, and understanding each client's individual needs. His broader career has included sales leadership, business development, consulting, and work in the nonprofit and holistic wellness sectors, giving him perspective across both commercial operations and relationship-driven services.

Today, Jay combines that experience with practical applications of AI, automation, and customer intelligence to help businesses uncover revenue opportunities they may already be overlooking. His approach begins with understanding how a business actually operates, from the first customer inquiry through conversion, service delivery, retention, and referrals, before recommending additional marketing investments or new technology.

His philosophy is straightforward: sustainable growth isn't simply about attracting more customers. It's about building better systems, strengthening relationships, and making more of the opportunities a business has already earned.

Mariana Ruiz

Co-Founder

Mariana Ruiz brings approximately 20 years of experience in the beauty and personal care industry. A professionally trained and licensed stylist and makeup artist, her expertise includes personal styling, color theory, and helping clients achieve their desired image and appearance.

Throughout her career in Guadalajara, Mariana has worked with a discerning clientele for whom exceptional service, personal attention, trust, and discretion are essential.

Her experience provides firsthand insight into the realities of relationship-driven service businesses: understanding individual client needs, delivering consistently high-quality experiences, earning loyalty, and building relationships that extend well beyond a single appointment.